Biography

    William DeJong, Ph.D. is a Professor in the Department of Community Health Sciences at the Boston University School of Public Health (BUSPH), where he teaches courses in intervention planning, program evaluation, and health communications. Dr. DeJong was awarded the School's Norman A. Scotch Award for Excellence in Teaching in 2007. He also received the Harvard School of Public Health's Faculty Mentoring Award in 1999.

    Dr. DeJong served as director of the U.S. Department of Education's Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention (HEC) from 1995-2004. Under his direction, the HEC emerged as the nation's primary training and technical assistance resource for helping institutions of higher education develop, implement, and evaluate programs and policies for alcohol and other drug preven­tion on campus.  He also served as director of the Center for College Health and Safety (CCHS), based at Education Development Center, Inc., in Newton, MA, from 2000-2005.  He continues to serve as a senior advisor to both centers. In recognition of this body of work, he was awarded the first College Leadership Award by the American Public Health Association's Alcohol, Tobacco and Other Drug Section in 2000, and received the Outstanding Contribution to the Field Award from The Network Addressing Collegiate Alcohol and Other Drug Issues in 2008.

    Presently, Dr. DeJong serves as the executive director of research and analysis at EverFi, Inc. (formerly Outside The Classroom, Inc., in Newton, MA. In this role, he oversees the development and revision of AlcoholEdu for College, an online alcohol education course that is taken annually by approximately one third of the nation's first-year college students. Related to the course, he is responsible for advising EverFi staff who develop and manage a survey database with over 400,000 college students added each year.

    Dr. DeJong was also the principal investigator of the Social Norms Marketing Research Project (SNMRP), a five-year, $4 million study funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). SNMRP is a randomized trial to evaluate the impact of campus-based media campaigns that correct student misperceptions of campus drinking by communicating normative information about student alcohol consumption. He also served as a co-principal investigator for Common Ground, a NIAAA-funded projects based at the University of Rhode Island and led by Dr. Mark Wood.

    Dr. DeJong has been called upon frequently as an advisor by colleges, universities, and other organizations concerned about college student substance use. Highlights include serving as a member of the Board of Directors of Mothers Against Drunk Driving (1993-1996) and as a member of MADD's Youth Commission (1995-1996) and Commission on Colleges (1999-2001), and serving as a member of the Panel on Prevention and Treatment of College Alcohol Problems, Subcommittee on College Drinking, National Institute on Alcohol Abuse and Alcoholism (NIAAA), Bethesda, MD (1998-2002).  He contributed to the NIAAA's report, A Call to Action: Changing the Culture of Drinking at U.S. Colleges, which reviews the research literature on successful prevention strategies and provides best practices recommendations. His service on boards of directors and advisory boards includes terms with several additional organizations. 

    Dr. DeJong is the author of over 400 professional publications in the fields of alcohol and tobacco control, criminal justice, health communications, health promotion, and social psychology. Many of these publications focus on issues related to alcohol and other drug (AOD) problems among college students. Since 1989, he has participated in over 150 conferences and workshops as a keynote speaker, invited speaker, or discussant.

    A graduate of Dartmouth College (1973), Dr. DeJong received his doctorate in social psychology from Stanford University (1977). 

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Courses Taught in Other Semesters

In the Media

Stories

Publications
    1. Albers AB, Dejong W, Naimi TS, Siegel M, Shoaff JR, Jernigan DH. Minimum financial outlays for purchasing alcohol brands in the u.s. Am J Prev Med. 2013 Jan; 44(1):67-70.
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    2. Siegel M, Dejong W, Albers AB, Naimi TS, Jernigan DH. Differences in liquor prices between control state-operated and license-state retail outlets in the United States. Addiction. 2013 Feb; 108(2):339-47.
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    3. Diloreto JT, Siegel M, Hinchey D, Valerio H, Kinzel K, Lee S, Chen K, Shoaff JR, Kenney J, Jernigan DH, Dejong W. Assessment of the average price and ethanol content of alcoholic beverages by brand-United States, 2011. Alcohol Clin Exp Res. 2012 Jul; 36(7):1288-97.
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    4. Siegel M, DeJong W, Naimi TS, Heeren T, Rosenbloom DL, Ross C, Ostroff J, Jernigan DH. Alcohol brand preferences of underage youth: results from a pilot survey among a national sample. Subst Abus. 2011 Oct; 32(4):191-201.
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    5. Abrams GB, Kolligian J, Mills DL, DeJong W. Failure of college students to complete an online alcohol education course as a predictor of high-risk drinking that requires medical attention. Am J Drug Alcohol Abuse. 2011 Nov; 37(6):515-9.
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    6. Nguyen N, Walters ST, Wyatt TM, DeJong W. Use and correlates of protective drinking behaviors during the transition to college: Analysis of a national sample. Addict Behav. 2011 Oct; 36(10):1008-14.
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    7. Nguyen N, Walters ST, Rinker DV, Wyatt TM, DeJong W. Fake ID ownership in a US sample of incoming first-year college students. Addict Behav. 2011 Jul; 36(7):759-61.
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    8. Scribner RA, Theall KP, Mason K, Simonsen N, Schneider SK, Towvim LG, DeJong W. Alcohol prevention on college campuses: the moderating effect of the alcohol environment on the effectiveness of social norms marketing campaigns. J Stud Alcohol Drugs. 2011 Mar; 72(2):232-9.
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    9. Siegel M, Diloreto J, Johnson A, Fortunato EK, DeJong W. Development and pilot testing of an internet-based survey instrument to measure the alcohol brand preferences of u.s. Youth. Alcohol Clin Exp Res. 2011 Apr; 35(4):765-72.
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    10. Lovecchio CP, Wyatt TM, DeJong W. Reductions in drinking and alcohol-related harms reported by first-year college students taking an online alcohol education course: a randomized trial. J Health Commun. 2010 Oct; 15(7):805-19.
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    11. Koch-Weser S, Rudd RE, DeJong W. Quantifying word use to study health literacy in doctor-patient communication. J Health Commun. 2010 Sep; 15(6):590-602.
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    12. DeJong W. Social norms marketing campaigns to reduce campus alcohol problems. Health Commun. 2010 Sep; 25(6-7):615-6.
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    13. Fairlie AM, DeJong W, Stevenson JF, Lavigne AM, Wood MD. Fraternity and sorority leaders and members: a comparison of alcohol use, attitudes, and policy awareness. Am J Drug Alcohol Abuse. 2010 Jul; 36(4):187-93.
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    14. Huang JH, DeJong W, Schneider SK, Towvim LG. Endorsed reasons for not drinking alcohol: a comparison of college student drinkers and abstainers. J Behav Med. 2011 Feb; 34(1):64-73.
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    15. Scribner RA, Mason KE, Simonsen NR, Theall K, Chotalia J, Johnson S, Schneider SK, DeJong W. An ecological analysis of alcohol-outlet density and campus-reported violence at 32 U.S. colleges. J Stud Alcohol Drugs. 2010 Mar; 71(2):184-91.
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    16. Fairlie AM, Quinlan KJ, DeJong W, Wood MD, Lawson D, Witt CF. Sociodemographic, behavioral, and cognitive predictors of alcohol-impaired driving in a sample of U.S. college students. J Health Commun. 2010 Mar; 15(2):218-32.
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    17. DeJong W, DeRicco B, Schneider SK. Pregaming: an exploratory study of strategic drinking by college students in Pennsylvania. J Am Coll Health. 2010 Jan-Feb; 58(4):307-16.
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    18. Koch-Weser S, DeJong W, Rudd RE. Medical word use in clinical encounters. Health Expect. 2009 Dec; 12(4):371-82.
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    19. DeJong W, Larimer ME, Wood MD, Hartman R. NIAAA's rapid response to college drinking problems initiative: reinforcing the use of evidence-based approaches in college alcohol prevention. J Stud Alcohol Drugs Suppl. 2009 Jul; (16):5-11.
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    20. Wood MD, DeJong W, Fairlie AM, Lawson D, Lavigne AM, Cohen F. Common ground: an investigation of environmental management alcohol prevention initiatives in a college community. J Stud Alcohol Drugs Suppl. 2009 Jul; (16):96-105.
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    21. Theall KP, DeJong W, Scribner R, Mason K, Schneider SK, Simonsen N. Social capital in the college setting: the impact of participation in campus activities on drinking and alcohol-related harms. J Am Coll Health. 2009 Jul-Aug; 58(1):15-23.
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    22. DeJong W, Schneider SK, Towvim LG, Murphy MJ, Doerr EE, Simonsen NR, Mason KE, Scribner RA. A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: a replication failure. Subst Abus. 2009 Apr-Jun; 30(2):127-40.
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    23. Huang JH, DeJong W, Towvim LG, Schneider SK. Sociodemographic and psychobehavioral characteristics of US college students who abstain from alcohol. J Am Coll Health. 2009 Jan-Feb; 57(4):395-410.
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    24. Zakocs RC, Tiwari R, Vehige T, DeJong W. Roles of organizers and champions in building campus-community prevention partnerships. J Am Coll Health. 2008 Sep-Oct; 57(2):233-41.
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    25. Lavigne AM, Witt CF, Wood MD, Laforge R, DeJong W. Predictors of college student support for alcohol control policies and stricter enforcement strategies. Am J Drug Alcohol Abuse. 2008; 34(6):749-59.
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    26. Rothman EF, DeJong W, Palfai T, Saitz R. Relationship of age of first drink to alcohol-related consequences among college students with unhealthy alcohol use. Subst Abus. 2008; 29(1):33-41.
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    27. Scribner R, Mason K, Theall K, Simonsen N, Schneider SK, Towvim LG, DeJong W. The contextual role of alcohol outlet density in college drinking. J Stud Alcohol Drugs. 2008 Jan; 69(1):112-20.
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    28. DeJong W, Towvim LG, Schneider SK. Support for alcohol-control policies and enforcement strategies among US college students at 4-year institutions. J Am Coll Health. 2007 Nov-Dec; 56(3):231-6.
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    29. Neighbors C, Walters ST, Lee CM, Vader AM, Vehige T, Szigethy T, DeJong W. Event-Specific Prevention: addressing college student drinking during known windows of risk. Addict Behav. 2007 Nov; 32(11):2667-80.
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    30. Saitz R, Palfai TP, Freedner N, Winter MR, Macdonald A, Lu J, Ozonoff A, Rosenbloom DL, DeJong W. Screening and brief intervention online for college students: the ihealth study. Alcohol Alcohol. 2007 Jan-Feb; 42(1):28-36.
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    31. DeJong W, Schneider SK, Towvim LG, Murphy MJ, Doerr EE, Simonsen NR, Mason KE, Scribner RA. A multisite randomized trial of social norms marketing campaigns to reduce college student drinking. J Stud Alcohol. 2006 Nov; 67(6):868-79.
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    32. Huang JH, DeJong W, Schneider SK, Towvim LG. Measuring college student drinking: illustrating the feasibility of a composite drinking scale. Subst Abus. 2006 Jun; 27(1-2):33-45.
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    33. Hingson RW, Zakocs RC, Heeren T, Winter MR, Rosenbloom D, DeJong W. Effects on alcohol related fatal crashes of a community based initiative to increase substance abuse treatment and reduce alcohol availability. Inj Prev. 2005 Apr; 11(2):84-90.
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    34. Arnold MR, DeJong W. Skin self-examination practices in a convenience sample of U.S. university students. Prev Med. 2005 Mar; 40(3):268-73.
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    35. Russell CA, Clapp JD, DeJong W. Done 4: analysis of a failed social norms marketing campaign. Health Commun. 2005; 17(1):57-65.
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    36. Kaphingst KA, DeJong W, Rudd RE, Daltroy LH. A content analysis of direct-to-consumer television prescription drug advertisements. J Health Commun. 2004 Nov-Dec; 9(6):515-28.
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    37. Kaphingst KA, Rudd RE, DeJong W, Daltroy LH. Literacy demands of product information intended to supplement television direct-to-consumer prescription drug advertisements. Patient Educ Couns. 2004 Nov; 55(2):293-300.
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    38. Surkan PJ, DeJong W, Herr-Zaya KM, Rodriguez-Howard M, Fay K. A paid radio advertising campaign to promote parent-child communication about alcohol. J Health Commun. 2003 Sep-Oct; 8(5):489-95.
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    39. Hsu LD, DeJong W, Hsia R, Chang M, Ryou M, Yeh E. Student leadership in public health advocacy: lessons learned from the hepatitis B initiative. Am J Public Health. 2003 Aug; 93(8):1250-2.
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    40. DeJong W. Definitions of binge drinking. JAMA. 2003 Apr 2; 289(13):1635; author reply 1636.
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    41. Rudd RE, Colton TC, Das JK, DeJong W, Hyde J. Mutual exchanges support academic and community collaboration. Public Health Rep. 2003 Jan-Feb; 118(1):80-2.
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    42. DeJong W, Langford LM. A typology for campus-based alcohol prevention: moving toward environmental management strategies. J Stud Alcohol Suppl. 2002 Mar; (14):140-7.
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    43. DeJong W. The role of mass media campaigns in reducing high-risk drinking among college students. J Stud Alcohol Suppl. 2002 Mar; (14):182-92.
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    44. DeJong W. Finding common ground for effective campus-based prevention. Psychol Addict Behav. 2001 Dec; 15(4):292-6.
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    45. Howland J, Smith GS, Mangione T, Hingson R, DeJong W, Bell N. Missing the boat on drinking and boating. JAMA. 1993 Jul 7; 270(1):91-2.
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